Apply
Tell us what you are building, where growth is breaking down, and where you believe the company can go.
Built for founders who want the truth
We don’t take every company.
We invest where evidence says we can create leverage.
You bring a real product, real customers, real traction—and the willingness to let evidence change the plan. We bring the growth system, experimentation discipline, analytics, execution, and senior operating capability.
Apply for partnership ↗Selected applicants may receive a complimentary Growth Opportunity Audit.The Hiraya partnership
Selective by design.
Aligned by equity.
Founder interview
We evaluate how you make decisions—not whether you already know every answer.
Growth audit
Selected applicants may receive a complimentary investigation of behavior, economics, and trapped value.
Partnership decision
We decide whether the evidence, opportunity, and working relationship justify an investment.
Build
We diagnose, design, ship, and measure the experiments the growth thesis demands.
Compound
Validated learning becomes infrastructure, operating rhythm, and durable enterprise value.
Strong opinions are welcome.
Evidence gets the final vote.
This is what data-driven actually looks like
We don’t guess.
We build evidence.
01200,000 sessions analyzed.
02The problem identified.
03The hypothesis developed.
04The funnel redesigned.
05The experiment shipped.
06The result measured.
07The learning captured.
08The next experiment launched.
Growth is not one breakthrough idea. It is a system for learning faster than the competition.
Observe → Hypothesize → Build → Test → Measure → Scale
A winning experiment becomes infrastructure. A losing experiment becomes information. Both move the company forward.
Hands-on by design
We don’t hand you the strategy.
We help build what the evidence demands.
Conversion intelligence
Analyze customer behavior, acquisition, funnels, merchandising, UX, pricing, product performance, and revenue leakage.
- Behavioral analytics
- Segmentation
- Funnel analysis
- Opportunity modeling
- Customer research
Experimentation engine
Turn data into hypotheses—and hypotheses into measurable experiments.
- A/B testing
- Offer and pricing tests
- Landing pages
- PDP optimization
- Messaging
- Personalization
Growth execution
Ship the work required to turn learning into business results.
- UX redesign
- Conversion strategy
- Shopify execution
- Growth campaigns
- Retention
- Channel optimization
Decision infrastructure
Build the measurement and operating systems that keep improving after a test ends.
- Analytics architecture
- Dashboards
- KPI frameworks
- Experiment backlogs
- Financial models
- Roadmaps
Year one
Twelve months to build a growth system that compounds.
Understand
Establish the baseline, identify the highest-value problems, and launch the first experiments.
90-day partnership checkpointProve
Test the growth thesis, scale what works, kill what does not, and continuously improve the model.
Build
Create the operating rhythm, measurement infrastructure, financial roadmap, and next-stage growth plan.
Aligned from the beginning
We invest capability.
You invest equity.
Hiraya’s initial venture-studio engagement is structured around 2% equity earned over 12 months, subject to definitive legal agreements.
2%Equity12Months90Day cliff
If the partnership ends before the cliff, Hiraya earns no equity. Later, earned equity remains earned and unearned equity stops vesting. Final structure, dilution treatment, securities compliance, approvals, and vesting are governed by definitive legal agreements.
When the opportunity keeps growing
The best partnerships keep compounding.
When Hiraya continues actively building beyond the initial engagement, the next phase includes additional equity and a renewed scope based on the company’s stage, needs, and opportunity.
We build value.
We earn ownership.
We keep going when it makes sense.
Continued ownership reflects continued contribution. Every next-stage partnership is structured intentionally—not automatically.
Our investment criteria
You have traction.
We build leverage.
Strong fit
- A real product already in market
- Evidence of customer demand
- Founder-led company
- Measurable digital behavior
- Access to customer, financial, and performance data
- Meaningful upside in growth efficiency
- A founder willing to test assumptions
- Resources to implement validated opportunities
Probably not a fit
- Still searching for a business idea
- No real customers yet
- Looking only for outsourced marketing
- Unable or unwilling to share data
- Expecting guaranteed fundraising or revenue
- Wanting validation rather than experimentation
- Founder unwilling to participate
The work should show up in the numbers
Evidence over promises.
Modeled revenue opportunity
Deckers / HOKAPurchase conversion lift
EZBombsRevenue per visitor on a hero PDP
TIMEBEAMAverage order value
Mara HoffmanModeled ROI
Oshen SalmonIncremental revenue in 90 days
Chamberlain UniversityLeads over budget
Concorde Career CollegeRevenue per session
Branded BillsPartnership requires participation
We work with founders.
Not around them.
One working session each week
Approximately 3–5 hours per week
Fast access to data and team members
Direct involvement in customer learning
Prompt decisions when experiments require action
Commitment to shared KPIs
Momentum is a shared responsibility.
Founder questions
The practical details.
Why equity instead of agency fees?
Hiraya is structured around long-term enterprise value rather than billable hours. Equity aligns our economics with the companies we help build.
Does Hiraya invest cash?
The core investment is operating capability, expertise, systems, and execution. Any capital investment would be considered separately.
Do we still pay operating expenses?
Yes. Media, software, contractors, inventory, legal work, and specialist services remain company expenses unless separately agreed.
What if the partnership does not work?
The engagement includes a 90-day cliff. If it ends before then, Hiraya earns no equity. Afterward, only earned equity remains earned, subject to definitive agreements.
What happens after twelve months?
We decide whether the company should continue independently or whether enough opportunity remains for a new phase with additional equity.
Do you guarantee revenue or fundraising?
No. We guarantee disciplined work, rigorous experimentation, measurement, and decision-making. Experiments discover what is true.
Do you only work with ecommerce companies?
Ecommerce is an area of deep expertise. We may also partner with digital businesses where measurable behavior creates a strong experimentation environment.
Apply for partnership
Apply for
Partnership
Hiraya partners with a small number of founder-led companies where our capabilities can materially increase enterprise value.
The application takes about 5 minutes.
Hiraya means “the fruit of one’s hopes and dreams.”
Build what happens
when ambition meets evidence.
If you have traction, an ambitious vision, and the courage to let the data challenge what you believe, we should meet.